Ava DuVernay adds "music video director" to her repertoire with "FAMILY FEUD" visual


I'll let you in on a secret: I didn't care for Jay-Z's 4:44 and I still don't like the song "Family Feud." BUT, Ava DuVernay's 8-minute short film treatment of the song has me intrigued.

Her vision of a future of a United States led by co-presidents —a Black man and an indigenous woman—and the constitution being re-written by a Black woman president along with an all-woman cabinet was thrilling to watch. There are also several callbacks to her previous and upcoming films through cameos from Omari Hardwick (I Will Follow, Middle of Nowhere), Emyatzy Corenaldi (Middle of Nowhere), David Oyelowo (Selma, Middle of Nowhere), Mindy Kaling (A Wrinkle in Time), and more.

And there are some classic DuVernay shots throughout, mainly the way she uses negative space, like the above shot. Watch the full video, now on YouTube: